The architecture of AI citation authority.
We do not guess at what generative engines prefer—we map your brand against the algorithmic vectors that drive machine citations.
How We Audit Your AI & Search Presence
Our audit methodology is built across three interlocking disciplines — SEO, GEO, and AEO — each measuring a distinct dimension of how your brand is found, cited, and surfaced in modern search and AI environments.
Crawling and Structural Analysis
We begin by crawling your entire web presence: homepage, service pages, about and team pages, case studies, blog content, FAQ pages, and everything in between. We also analyse your robots.txt and XML sitemap to understand how search engines and AI crawlers see your site structure before a human ever reads a word.
Traditional Search Engine Optimisation
We audit the technical and content signals that determine your visibility in Google and Bing. This covers title tags, meta descriptions, heading hierarchy, URL structure, canonical tags, internal linking, image alt text, Open Graph markup, and structured data (JSON-LD / schema). We assess content depth, keyword signal strength, and crawlability — flagging anything that limits your ability to rank.
Generative Engine Optimisation
GEO measures your readiness to be cited by AI-powered search engines — Google AI Overviews, Perplexity, Claude, ChatGPT Search, and Gemini. These engines don't just rank pages; they synthesise answers from sources they trust. We assess your E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness), factual content density, entity clarity, brand schema, and whether your site gives AI engines the clear, credible signals they need to include you in generated answers.
Answer Engine Optimisation
AEO focuses on capturing featured snippets, People Also Ask placements, and voice search results. We analyse whether your content is structured to deliver direct, concise answers — examining FAQ schema, HowTo markup, definition patterns, and whether your pages are formatted in ways that allow search engines to extract and surface your expertise without a click.
Scoring & Deliverable
Each dimension is scored out of 10. You receive a prioritised recommendations matrix — ranked Critical, High, Medium, and Quick Win — with effort and impact ratings so you know exactly what to fix first and why.
"The output is a formatted audit report with an executive summary, full findings across all three dimensions, a pages-audited log, and a clear roadmap. Not a template. An audit of your specific site."
Strategic Architecture
Our execution is divided into three fundamental layers of technical authority.
Making your firm legible to machines.
Most websites are architecturally invisible to AI. Client-side rendering and malformed schema mean models cannot verify your credentials. Technical GEO builds the infrastructure of existence.
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Organization",
"@id": "https://damulo.com/#organization",
"name": "Damulo AI",
"url": "https://damulo.com",
"knowsAbout": [
"https://en.wikipedia.org/wiki/Retrieval-augmented_generation",
"Generative Engine Optimization"
]
}
]
}Engineering Long-Term Authority.
Post-audit, our process shifts into a rigorous technical cycle designed to move a brand from invisible to the primary citation candidate.
1. Entity Cleanse & Anchoring
We begin by auditing every public record of your brand—Companies House, LinkedIn, Wikipedia, and trade registries. Discrepancies in your name, address, or leadership team are "Semantic Noise" that causes LLMs to lower your trust score. We resolve these collisions and deploy a Master Organization JSON-LD graph with a persistent @id node.
2. Atomic Fact Restructuring
We deconstruct your narrative-heavy service pages into high-density "Atomic Fact" blocks. AI retrieval agents have strict token budgets; if your facts are buried in marketing fluff, they hit the limit and skip your domain. We format your core capabilities into Markdown tables that parsers can ingest with 100% precision.
3. Prompt Simulation & Gap Analysis
We run thousands of automated procurement prompts across ChatGPT, Gemini, and Perplexity. By analyzing the model's extraction logs, we identify exactly where a competitor is stealing your citation and why. This "Black Box" diagnostic allows us to fix specific technical presence leaks.
4. Recency Signal Injection
AI models prioritize fresh data. We implement a recurring publication cycle of structured intelligence assets—technical research papers and metric-dense case studies—that signal to RAG agents that your capability data is current, active, and authoritative.
No CMS Access
We never ask for your login details or database access. Zero security risk.
Technical Blueprints
We deliver exact code blocks and structural guides for your team.
IT Collaboration
We brief your IT department on ingestion protocols and hydration.
Ready to Deploy
Our deliverables are copy-paste ready for any modern CMS stack.
We provide the architecture. Your team owns the stack.
Damulo operates as a pure technical advisory and content engineering firm. We do not touch your website’s code, CMS, or server ourselves.
Internal Department Empowerment
We feed your web designer or IT department with the necessary schema blocks, markdown templates, and hydration specifications required to secure AI citations. This ensures your internal team retains full control over your production environment.